Collection: The Running Rose Collection

"No Wise Person Ever Wished To Be A Runner"....   clever and unexpected—a bit ironic, slightly humorous, and definitely memorable. It plays against the usual motivational fitness clichés, which sets our brand apart. More relaxed, self-aware, and style-forward rather than performance-obsessed.

With that said, it gives off a cheeky, rebellious tone—Yes, poking fun at the running culture, which is in line with our brand identity (e.g., stylish gear for people who run more for the vibe than the competition) because the only person we are competing with is ourselves. We like to have fun, but we know what fitness can do for our lives.

I can go on to say all of the things that inspired The Running Rose collection: My daughters growing into their own, the beauty and toughness they represent, my own journey back into running and seeing the rose bushes along my running route and realizing how hard but rewarding it is, the multiple poems and songs that I've heard over the years. 

"The Running Rose" is for the runners who move for the feeling, not the finish line. Inspired by grit, grace, and the roses that bloom along the way, this collection celebrates the beauty of showing up—stylishly, and on your own terms.